Welcome to The Little Homie — It all began with a mum, a love for hip-hop and a need for something beyond the typical baby store finds. Our OG founder Jess, wanted gifts that reflected her passion and connected her to her new life as a parent.

"As a first-time mum, I was obsessed with hip-hop and wanted to give gifts that felt like me but also excited my friends and family. Creating The Little Homie helped me stay connected to my daughter without losing myself."

After seven amazing years, this brand has touched lives around the world, and when it came time to step away, two longtime fans — Nadia and Petra, fellow mums, hip-hop lovers and fashion enthusiasts — stepped up to continue the legacy.

"We’ve loved this brand since day one, and we couldn't let it go. The Little Homie 2.0 will bring back the classics you love, plus fresh new products to keep the vibe alive."

With Jess' blessing, we’re excited for this new chapter. Whether you’re here for your little homie's ABCs, new fits or fun accessories, we’re so glad you’re along for the ride.

The Little Homie is back — and this is just the beginning.